How to build strong portfolio

A portfolio is a collection of projects and achievements that are supposed to be the clear reflection of your skills, activities and interests. Portfolios are used for securing jobs in many areas nowadays. Regardless the field of specialization, the main purpose of the portfolio is to be able to display a strong, unified body of work that can represent you properly. Here is a short guide that can be followed by all professionals seeking advice on building a portfolio, especially creatives and freelancers.




How to showcase portfolio?
A digital, online portfolio is a must these days, especially if you are preparing for an online job hunt. Most employers are busy and they find it easier to view samples of your work online. Another reason to have an online display of your work is the fact that some people may search through potential employees on portfolio sites, so an online portfolio is mandatory in order to get your face out there. However there still is a great number of employers who agree that traditional portfolios are the best way to go. It’s your decision to make if you want a traditional or a digital portfolio, but the best choice would be to be prepared and use them both.

What should I include in portfolio?

Besides the obvious, significant samples of your work, you should make sure that you include a resume, any awards if it’s the case and business cards. Offering a business card is a respectful gesture, so when you meet a potential employer, make sure to have one within your reach. It is like a resume in miniature size and you shouldn’t overlook it. It should contain information about you, and convey a sense of your personality and your professional aspirations. It might be a good idea to also bring up your sketchbook, It’s very important for some employers to see your train of thought behind a design and how you bring it all together, so they can have a better understanding of you.

As for the samples of the work, be careful and don’t overdo it. Quality over quantity. Few good ideas are enough to prove that you’re good enough for the job, instead of choosing to include tons of mediocre ideas. Display only your best work, that you trust that it will get the job done. Remember that your portfolio is only as strong as your weakest piece. It may be a good idea to put your strongest pieces in the front of it, it’s highly probable that the employer will make up his mind and be sure of your abilities within the first 5-6 projects he sees. So start strong and also, finish with something memorable and interesting, that might easily start a conversation.

When can I consider portfolio finished?

A portfolio is a work in progress and will never be finished, as you will always create new projects. So you should periodically consider updating it, in order to reflect your progress. New pieces will be added, old ones will be taken out. Keep in mind that the digital versions must be updated as well. Try to keep up to date with the latest technology, software etc. to prove that you are professional enough to care for all the details.